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Intro
CleverCar is a Porto based car importation service, specialising in in european cars to import to Portugal with higher specifications and offering lower prices than the local market.
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Typography & Styling
We set about looking for a typeface for the logo and body that was also variable - giving us the flexibility to use the typeface both as a body and title. Raleway is a modern, sans-serif typeface with a clean and minimalist design. We found this font to display nicely across screen sizes and also offered wide language support in case of expanding the website into other languages (from the original Portuguese).
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Raleway body
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen ook. It has survived not only five cen- turies, but also the leap into electronic typesetting, remaining essentially un- changed. It was popularised in the 1960s with the release of Letraset sheets con- taining Lorem Ipsum passages, and more recently with desktop publishing software
Photography
CleverCar's work is centred around the excitement and prestige of importing quality vehicles, bringing quality cars from across Europe straight to Portuguese roads. One of the key identities of their brand is the sleek, aspirational nature of each vehicle, each telling its own story of performance and style. When photographing the cars, we wanted to capture both the bold character of each individual model and the seamless experience CleverCar offers its customers, as if every car had always belonged here.
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